Social Media and SEO Skills
A strong social media presence is key to reaching out to new customers and a platform in which you can showcase your business. Social media is able to support promotional material with the added bonus of others being able to share your products.
Together with a website with a high level of search engine optimisation, more people will be drawn to your business when searching for the products you provide on search engines.
Our courses will provide an insight into which social media platform would suit your business and tips on how to utilise them to good effect. Our SEO course will help you learn the tools to develop your search engine page results.
Our course include:
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.
It’s a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.
Search Engine Optimisation for Business: £135
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
Social Media for Business: £135
This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Twitter for Business: £80
Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly.
Prices are on a per licence basis and do not include VAT. For group purchasing discounts, please call 02380 627205 or email admin@echofourtraining.com with your requirements for a bespoke quotation.